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August 15, 2011
Media Company Launches Carbon Offsets Portal
    by Robert Kropp

REDDcarbonCredits seeks to inform sustainable investors about carbon offsets to decrease deforestation, which is responsible for 20% of the world's greenhouse gas emissions.

The United Nations Collaborative initiative on Reducing Emissions from Deforestation and forest Degradation (REDD), or the UN-REDD Program, was officially launched in 2008. However, it was not until the Cancun climate conference in 2010 that the program received financial support from developed countries that pledged $30 billion between 2010 and 2012, with a goal of $100 billion by 2020.

According to UN-REDD, the program "is an effort to create a financial value for the carbon stored in forests, offering incentives for developing countries to reduce emissions from forested lands and invest in low-carbon paths to sustainable development." It allows companies and governments in developed countries to purchase offset credits to finance reforestation projects that reduce greenhouse gas (GHG) emissions in developing countries.

Deforestation is estimated to cause 20% of the world's GHG emissions, second only to the energy sector.

To raise awareness among sustainable investors about REDD carbon offsets, Invezz, a UK-based media company, announced the launch of REDDcarbonCredits, a web-based information portal.

According to Invezz, "REDD carbon offsets have the ambitious goal of reducing…emissions from the atmosphere while sustaining the biodiversity and contributing to the development of local communities…These unique characteristics of REDD carbon offsets make them among the most attractive investment options in the sustainable investment space."

A report from Ecosystem Marketplace that surveyed the state of forest carbon markets in 2009 found that since 2007, $100 million had been invested in forest carbon markets, leading to the capture of 21 million tons of carbon.

More recently, Invezz stated, "According to Bloomberg New Energy Finance, REDD projects held 29%, or almost 1/3, of the overall transaction volume of verified carbon standard (VCS) carbon credits on the voluntary carbon market in 2010."

The REDDcarbonCredits portal states that REDD carbon offsets "have proved to be particularly popular with both corporate voluntary buyers, as well as individuals."

"REDD carbon offsets are likely to claim a large share of the voluntary carbon market over the coming years, because of their highly marketable nature," the portal added.


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