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October 25, 2010
Newsweek Publishes Second Annual Green Rankings of Companies
    by Robert Kropp

For its 2010 environmental rankings, Newsweek expands beyond the 500 largest US companies to include the 100 largest global corporations as well.

Although there exists numerous annual rankings of sustainable corporations, including those offered in 2010 by RiskMetrics and Corporate Knights, the green rankings inaugurated by Newsweek in 2009 have received the greatest attention, because of the magazine's wide circulation.

Gre enBiz reported following last week's publication of the Newsweek's 2010 Green Rankings, "The rankings, it seems, have become a major metric in corporate America."

Aside from the wide circulation afforded Newsweek's green rankings, the integrity of its data suppliers certainly adds to confidence in them. The environmental impact score, which accounts for 45% of the overall score, is provided by
Trucost, the environmental research firm, which provides a quantitative performance measurement consisting of over 700 variables addressing greenhouse gas (GHG) emissions, water use, waste disposal, and other factors.

Corporate green policies scores, which in 2010 is provided by
MSCI ESG Research following its acquisition this year of RiskMetrics, also accounts for 45% of the overall score. The final ten percent is derived from a reputation survey score supplied by

In this year's rankings, Dell finished first and HP second, reversing the order of last year's rankings. Rounding out the top five are IBM, Johnson & Johnson, and Intel. All five companies finished in the top last year, as well.

Noting that three of the top finishers are from the information technology (IT) industry,
Greenpeace, which publishes an annual Cool IT Leaderboard of leadership on climate change issues by major IT companies, stated, "This assessment further highlights the need for these leading green IT companies to become greater advocates for strong political leadership to combat climate change."

For 2010, Newsweek added a ranking of the largest publicly traded global companies. In the global rankings, IBM ranked first, followed by HP. The top five global companies also included Johnson & Johnson, Sony, and GlaxoSmithKline.


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