February 24, 2008
Responsible Businesses are More Competitive
IBM study reports businesses with corporate social responsibility as part of their core plans have
Corporate social responsibility (CSR) isn't just a PR move for businesses, states a new survey
conducted for IBM entitled, "Attaining
Sustainable Growth Through Corporate Social Responsibility." CSR is a way for businesses to be more
competitive and create more opportunities, leading to growth. Sixty-eight percent of businesses
surveyed said that focusing on CSR issues generates revenue, while 54% of businesses said that CSR
helps give them a competitive edge.
Consumers, armed with the information found on
the Internet, are the driving force behind companies increased attention to CSR activities the
study suggests. However, it reports that 76% of responding businesses said that they "don't truly
understand their customers' CSR concerns."
The number of advocacy groups reporting on
companies CSR activities has grown substantially in the last three years, 75% of businesses noted,
as has the amount of information businesses are providing about the environmental and social impact
of their manufacturing, supply chain, and products.